Rusk Sensories™ represent a new era in haircare. This unique collection provides not only the benefits of natural, botanical ingredients, but a totally new chemistry as well, CFT, or Compressed Formula Technology. Compressed during the formulation, Rusk Sensories™ expand with a little water and gentle manipulation, transforming their physical appearance while releasing their provocative botanical/ozonic aromas for an irresistible sensory experience. And that's not all. With Compressed Formula Technology, you use 30% - 50% less product to get double the performance!

Each product is especially designed to treat different types of hair. Widely popular product line used by professional hair salons and many well known celebrities use this product line as well.

American Crew continues to lead the way in the men's grooming business. Recognizing the growing number of men that are concerned with their appearance and who want to look their very best. This trend of image-concious men spans all ages and backgrounds.